This is probably one of our most frequently asked questions How Much Does A Live Explainer Video Cost? . To put it simply, it depends on what you’re looking for.
Explainer video are priced according to a variety of factors, including the design style, the number of revisions and client feedback steps involved, the quality of work and the operating costs of the video production house.
The demo video range between $3,000 and $7,000 for a 60 second final animation which includes from concept to completion: storyboards, illustrations, animations, voice over, music and sound effects. We understand that there exists a paradox between the importance of web videos for a site and the ability for smaller businesses to afford them. We are just trying to make web videos accessible to all.
Most of our clients know that web videos are a hugely beneficial marketing tool although some think paying a few thousand dollars for a web video is a lot and some people don’t. Well, it’s definitely a few cheeseburgers, but the benefits are great. To put things in perspective though, they’re much cheaper than a good live action video but provide more advantages as animations are undoubtedly more entertaining than a talking head from the accounting division.
And they’re leaps and bounds better than cheap homemade videos. Please don’t do that.
What Exactly Are You Paying For?
Step 1: Project Research
Before we do anything, we work with you to define what type of video you need. Is it for marketing or tutorial purposes? An animated explainer video, live video, a simple screencast or a combination? Should the tone be formal or informal? Whatever your vision is for the final product, we want to make sure our goals align.
Step 2: Style Frames and Storyboarding
A style frame is a single frame of a video so you can see exactly what the final product will look like. A storyboard is a visual outline of your video (typically delivered as a JPEG). The style and storyboard process helps us make sure the visual style and progression of the video match up with your expectations. It also helps minimize surprises and revisions once the video is complete.
Step 3: Voice over
If you have an important message to deliver, you want to have the right person delivering it. We will locate the right voice over talent for your project.
Step 4: Video Production
Once the voice over and storyboard are complete and approved, we go straight to work on the first draft of your video. When it’s ready, we will send it to you so you can easily provide comments and suggestions. Each project comes standard with 2 rounds of revisions.
Step 5: Sound Design
Once we have put on the finishing touches to the video, we get sound effects and music to bring the video to life.
Step 6: Publishing
Upon final approval, we will send over the completed video in the file type of your choice (typically .avi or .mp4).